Creating iOS apps begins with clarity about who will use them, what problem the app must solve, and which scenario should be addressed in the initial release. A thorough discovery phase helps define the MVP scope, pick the right architecture, and avoid features that seem impressive on paper but don't improve actual usage.

After laying the groundwork, attention moves to UI behavior, performance, and reliability across different iPhone models and iOS versions. Uniform navigation patterns, careful state handling, and well-planned integrations (payments, authentication, analytics, backend APIs) simplify maintenance and scalability after launch on the App Store.